Why I Love What I Do

Every once in a while, someone will ask me, “Bob, how can you spend so much time in the studio?” And I always smile, because to me, it’s never felt like “time spent at work.” It’s time spent doing something I love.

I’ve been in the fitness world for over 30 years now, and you might think the excitement would fade—but if anything, it’s grown stronger. I still get a spark of energy when I see a client hit a milestone, or when someone tells me they were able to do something they thought they couldn’t. That’s what keeps me coming back every day.

What really fills me up are the stories. When you share that you went hiking with your kids without pain, or that you finally felt confident on vacation, or that you had the energy to play a full afternoon of pickleball with friends—those are the moments that remind me why I do this. Training isn’t just about what happens here in the studio. It’s about making the rest of your life richer, fuller, and more enjoyable.

That’s also why I never stop learning. Even after three decades, I’m still digging into new research, new training methods, and new ways to help you succeed. I don’t just want to put you through a workout—I want to give you the tools and confidence to live the life you want outside these walls.

And right now, it feels like a really exciting chapter. We’re in the middle of building a new studio in Ashland, and I can already see how much more we’ll be able to offer you there. Over the past month alone, I’ve had the privilege of meeting and training new clients who have already inspired me with their dedication. And this fall, we’re planning to welcome new team members, which means even more knowledge, support, and energy for you.

So, when people ask me why I do this, the answer is simple: because I truly love it. This isn’t just a career to me—it’s who I am. I wake up grateful every day to be part of your journey, and I can’t wait to see where the next steps take us.

Here’s to more movement, more memories, and more moments that make life worth living.