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Our Owners



Ownership Team

"Growth is never by mere chance; It is the result of forces working together." - James Cash Penney

The BCWE team, comprised of 6 talented, charismatic, and passionate individuals came about as mere happenstance during a breakout exercise at a national conference. Little did they know that this “mastermind brainstorming” group would join forces a short time thereafter to become business partners.


The group, all cultivated internally through Fitness Together either starting out as a trainer or client, each began this career venture with ownership of their respective local studios.

  • Sean Sullivan in Cleveland, OH with the Brecksville Studio
  • Aaron Forinash in Charlotte, NC with the Matthews studio
  • Steve Kopshaw and Lisa Petersen in northern NJ with the Wyckoff studio
  • Mike and Katie Warechowski in Atlanta, GA with the East Cobb Studio


Having the opportunity to join forces and take over a studio in need of help in Northern Virginia(Tysons Corner), the team established themselves as Because We or BCWE! In a short few months after the team intervened at the Tysons studio things turned around and had righted the ship! Riding the momentum of this success the team has quickly expanded their horizons as they are responsible for 10 studios across 3 different health and wellness brands – Fitness Together, Elements Massage, and FIT36, and they also own the rights to the FIT36 franchise brand.


Each team member brings an area of expertise to the table:

  • Katie Warechowski – Financials and Systems
  • Lisa Petersen – Sales
  • Mike Warechowski – Operational Systems
  • Sean Sullivan – Marketing and Networking
  • Aaron Forinash – Communications and Client Engagement and Experience
  • Steve Kopshaw – Business Analytics and Legal


The BCWE team is in their mere infancy, yet off the ground running! With their team chemistry and limitless ambition, the sky is the limit!