Fitness Franchise Unveils Proprietary Nutrition Program
Nov 19, 2009
Fitness Together launches Nutrition Together as part of a complete regimen to help clients achieve overall wellness goals
HIGHLANDS RANCH, Colo. – Nov. 18, 2009 – Fitness Together Franchise Corp. is stepping up services for clients, and providing additional support to their franchise owners by launching a proprietary nutrition program, Nutrition Together, in select markets. Modeled after the same one-on-one approach used for Fitness Together’s personal training, Nutrition Together provides clients nutrition guidance in tandem with fitness training to help achieve and maintain a healthy lifestyle.
With the motto “Eat healthy. Eat light. Eat often.” Nutrition Together is designed to offer sensible solutions and a common-sense approach to nutrition. The program is administered by the Fitness Together personal trainer in a series of one-on-one sessions that go hand-in-hand with the client’s personal training regimen.
“Because fitness and nutrition are inseparable components of an overall wellness plan, this program brings our approach full circle to helping clients achieve their goals and live healthier lives,” said Jeff Jervik, president and CEO of Fitness Together Holdings, Inc. “We have always encouraged and provided guidance for eating well, but with Nutrition Together we now have a solid, sensible program that completely complements our personal training services and will help promote stronger results.”
The science-based program was developed by Janet Brill, Ph.D., R.D., LDN [“Dr. Janet”], director of nutrition for Fitness Together, a certified nutritionist and wellness coach and a nationally-known author and speaker.
“My hope is that this program will give people the tools they need to make healthy choices in their everyday lives,” said Brill. “In today’s fast-paced society, it’s easy to let health and wellness take a backseat. Nutrition Together is a way to take back control and make healthy, informed decisions about what we eat.”
After months of surveying hundreds of Fitness Together owners and personal trainers across the nation, Brill identified key areas concerning nutrition that many current Fitness Together clients considered important. She found that most clients did not want a complicated computer-based program or intensely restrictive diets.
What clients did want was to learn how to make wise nutrition choices in their daily life.
Nutrition Together aims to educate the client to make life-long changes in the way they look at nutrition. Modeling the paradigm of personal training, a driving force of the program is accountability of the client to the trainer. Clients are provided a journal to document what they eat each day, which they review in Nutrition Together sessions for optimal success.
The program also includes a 44-page “Food & Exercise Weight Reference Guide” developed by Brill. The guide allots value, listed as “food weight,” for an extensive list of food items and common restaurant dishes. The guide also includes a corresponding “exercise weight” listing of common cardiovascular exercises, detailing how many calories per hour are burned in accordance to the individual’s weight.
“Developing Nutrition Together raises the level of support offered to our franchise owners,” said Jervik. “Much of our network expressed a need for a nutrition program, and we answered the call. Our goal at the Fitness Together Franchise Support Center is to help equip our franchisees with tools and programs they need for success at the local level.”
The program is currently being tested in 19 select Fitness Together locations across the country. The Fitness Together studios offering Nutrition Together are located in the following cities: Dana Point, Calif.; Rancho Bernardo, Calif.; Lake Oswego, Ore.; Raleigh Hills, Ore.; Tualatin, Ore.; Mequon, Wis.; Janesville, Wis.; Minneapolis (Downtown), Minn.; Woodbury, Minn.; Chagrin Hills, Ohio; Brentwood, Tenn.; Norcross, Ga.; South End, N.C.; Waxhaw, N.C.; Mint Hill, N.C.; North Attleboro, Mass.; Belmont, Mass.; Rocky Hill, Conn. and Barrington, R.I.
All Fitness Together personal trainers implementing the Nutrition Together program are required to complete the training curriculum outlined by Fitness Together Franchise Corp.
About Fitness Together Franchise Corp.:
Established in 1983 in response to the growing demand for personal fitness training, Fitness Together offers the latest in one-on-one personal training. Based in Highlands Ranch, Colo., Fitness Together is part of Fitness Together Holdings, Inc., one of the world's largest wellness organizations. Fitness Together began franchising in 1996 and has sold franchised locations throughout the United States, Costa Rica, Israel, Ireland and Canada.
Fitness Together Franchise Corporation is actively selling franchises. If you are interested in changing your life and the lives of others, please visit http://corp.fitnesstogether.com/ or call 877.663.0880 ext. 10 for more information about franchise opportunities.